Air Product Manager

Working within the Digital Marketing team, you will be responsible for managing, optimizing, and reporting on pay-per-click campaigns across Google Ads, Bing Ads, and other digital platforms. You’ll play a key role in driving qualified traffic, improving ROI, and increasing brand visibility in a highly competitive travel market.

• Plan, execute, and optimize paid search, display & remarketing advertising campaigns.
• Conduct detailed keyword research and competitor analysis tailored to the travel and tourism sector.
• Develop compelling ad copy and creatives aligned with destination trends and customer intent.
• Monitor daily performance metrics to ensure campaigns meet performance and budget targets.
• Optimize bidding strategies, targeting, and ad placements to maximize conversions and ROI.
• Work closely with the content and design teams to ensure landing pages are optimized for ad performance.
• Stay updated on PPC best practices, Google updates, and emerging travel advertising trends.
• Produce reports, providing actionable insights and recommendations.
• Manage budgets effectively and forecast spend to align with seasonal travel demand.
• Test and scale new campaign types where relevant.

• Experience of working in a fast-paced office working environment.
• 2+ years’ experience in managing PPC campaigns.
• Proven hands-on experience with Google Ads, Bing Ads & Analytics tools such as Google Analytics 4.
• Strong understanding of conversion tracking, attribution models, and performance measurement.
• Analytical mindset with the ability to interpret data and translate insights into strategic actions.
• Excellent copywriting and attention to detail for ad content creation.

• Target-Oriented: Highly motivated by achieving goals and thrives in a performance-driven environment.
• Meticulous: Maintains exceptional attention to detail, ensuring accuracy across all aspects of the booking process.
• Strong Communicator: Possesses excellent verbal and written communication skills, with the ability to build rapport quickly and effectively.
• Quick Learner: Adaptable and able to absorb new information swiftly, including systems, products, and processes.
• Proactive & Positive: Self-motivated with a can-do attitude, consistently bringing energy, enthusiasm, and initiative to the role.

• Ability to prioritise multiple tasks and organise workload.
• Self-motivated with a “can do” attitude.
• Ability to work at pace.
• Demonstrates good initiative.
• Excellent communication skills, both written and verbal.
• Strong attention to detail and accuracy.
• A confident team player.

• Competitive salary
• Company Pension Scheme
• 22 days holiday rising 1 day per year (up to 25)
• Enhanced Pension
• Enhanced Maternity & Paternity
• Learning & Development Funding
• Life Insurance

• Health & Wellbeing Hub (including EAP)
• Long Service Awards
• Staff Travel Discounts
• Company social events
• Employee Discounts Platform
• Eye Care eVouchers
• Friendly working atmosphere
• On-site parking
• Casual dress code