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It was the year Leicester City were crowned Premier League champions, Stranger Things hit Netflix, Pokémon GO had millions tracking pocket monsters, the UK voted to leave the EU and Donald Trump was elected the 45th US president.
In the world of dream holidays, however, 2016 brought about the dawning of a new era…
Fast forward to 2026. While the Foxes find themselves in football’s third tier, Stranger Things is no more, Pokémon fans grew up (mostly) and voters regret their choices, Destination2 is still going strong and celebrating 10 years of travel industry excellence.
From humble beginnings, a small, dedicated team set off on a mission to make dreams a reality and bring affordable luxury holidays to the masses.
Over the past decade, we have helped families, couples, friends and solo travellers to discover the delights of Dubai, Thailand, the Maldives, the Caribbean, the Mediterranean and more far-flung destinations around the world.
We’ve crafted dream honeymoons, planned landmark anniversary holidays and booked big birthday breaks, each and every time ensuring we deliver exceptional value for money.
We’ve established strong partnerships with global tourist boards, leading airlines and world-renowned hotel brands.
As our reputation and the demand for our expertise has grown, so too has our team. This has allowed us to expand our offering, with destinations including Zanzibar, Japan, Cape Verde and South Africa added to our portfolio. We’re also making waves with our luxury cruise platform, Destination2Cruise, while our phenomenal Formula One experiences are a winner with motor racing fans.
That’s not all, however, as our quest to take affordable luxury holidays to the masses has now expanded to Irish shores, with the launch of Destination2.ie.
While travel trends have changed, our determination to provide exceptional standards of service has not and our continued dedication to growth and excellence has been reflected in our business achievements and award success.
The journey hasn’t always been easy.
We’ve had to overcome volcanic eruptions, the collapse of airline and tour operators, international conflicts and a global pandemic.
Through it all, we’ve put our customers first and remained committed to delivering excellence, innovation, and value for money. This will never stop.
Whatever the future holds, we are steadfast in our belief that everyone deserves a little luxury.
Thank you for joining us on our journey
“We want to say a heartfelt thank you to everyone who’s trusted us with their holidays. Every booking, every trip, and every customer has played a part in building who we are today. Over the past decade, we’ve focused on making incredible holidays easier to book, combining expert support, trusted partners and real value so you can travel with confidence. Whether you’ve been with us from the start or are just discovering us now, we’re genuinely grateful to be part of your plans — and we can’t wait to help you discover even more in the years ahead.”
Andy Freeth, Chief Executive Officer, Destination2
As a thank you for being part of our journey, we want to give you the chance to win the holiday of your dreams.
From Maldives magic to tropical bliss in Thailand, the prizes on offer are truly unbelievable.
To get the celebrations started we’ll be giving you the chance to win a 7-night holiday to Malaysia for two.
Follow us on Instagram, TikTok or Facebook to find out how to enter. Alternatively, sign up to our emails at the bottom of this page and keep a look out for the competition details landing in your inbox.
In Destination2’s 10 years of existence, our customers have always been our number one priority.
Our team is committed to providing the best possible service, using their specialist travel knowledge to provide expert advice and guidance, all while striving to deliver exceptional value for money.
This is reflected by our customers, who trust us with their dreams and want to tell the world how Destination2 went above and beyond to bring them to life.
Our “Excellent” rating on Trustpilot is testament to the professional service we offer and our personalised approach to tailoring your holiday to suit your every need.
We strive to ensure a stress-free booking process and deliver a luxury holiday experience that exceeds every expectation.
Destination2’s decade of excellence, innovation and growth has brought rewards and recognition from far and wide.
From individual awards for leadership acumen, to accolades celebrating the business as a whole, each one reflects the strength of our dedicated team.
We’re been named a Which? Recommended holiday provider and celebrated award wins in the Global Business Excellence Awards, MSC Champions Awards, North West Business Awards and Travel Trade Maldives Awards.
High praise and recognition has been heaped on Destination2 at the Lloyds British Business Excellence Awards, Travolution Awards and North West Business of the Year Awards.
We’re immensely proud of all our achievements. Each one is confirmation of our travel expertise and our efforts to bring luxury holidays to the masses.
View our awards.
Not content with simply crafting holiday masterpieces, over the past 10 years, Destination2 has been active in helping a spectrum of charities and good causes.
Our exceptionally kind staff have donated their time and energy generously, taking part in an array of fundraising events.
The main focus of our efforts has been our chosen charity, Reuben’s Retreat, which provides a haven for families with children facing medical challenges, as well as help and support throughout their struggles.
We’ve also collected and donated to a whole host of charitable organisations, and sponsored a number of local sports teams, helping to provide kit and equipment.
The dedication and kindness of the Destination2 team knows no bounds, and we look forward to contributing even more to aid causes across the North West and beyond.
Beneficiaries of our efforts include the Stroke Association, The Salvation Army, Breast Cancer Now, Prostate Cancer UK, Macmillan Cancer Support, Leeds Juniors Football Team, Hope Dragons Youth Football Club, Business Fives, The UK Sepsis Trust and West Cheshire Foodbank.
During the past 10 years, Destination2 has been joined on its journey by a number of valued partners.
Our strong relationships with tourist boards, hotel groups, airlines and cruise lines have allowed us to innovate, expand and grow into what we are today.
Jacky Williamson, Destination 2 Group Head of Partnership Marketing, said: “As we celebrate 10 incredible years of Destination2, I want to recognise and sincerely thank the partners who have been part of this journey with us.
“From tourist boards and hotel partners to airlines and cruise lines, your support, collaboration and shared ambition have helped shape Destination2 into the business it is today. Over the past decade, we’ve built not just successful partnerships, but lasting relationships founded on trust, innovation and a mutual passion for delivering unforgettable travel experiences.
“We are incredibly proud of what we have achieved together and excited for what the future holds as we continue to grow, evolve and inspire more customers to see the world.
“It means a great deal to have so many of our valued partners join us in marking this milestone, and we are delighted to share some of their kind congratulatory messages below. Thank you for being part of our story.”
“We would like to wish Destination2 a very Happy 10th Birthday, it has been a pleasure to work with you and we are grateful for your continued support of Dubai. Wishing you many more successful years ahead!”
Emma Kullman, Senior Trade and Marketing Manager, Visit Dubai
“Happy 10th Anniversary Team Destination2! It’s been an absolute joy and pleasure working alongside you and the wider team and always look forward to a warm welcome in Chester. It’s been inspiring to watch your volume grow and especially your volume into Abu Dhabi, where you now are clearly a market leader, and huge thanks to the entire team for such a great effort, and we look forward to being part of the D2 journey in the years ahead and supporting your tremendous growth. Go Team D2!! Well deserved celebrations, work hard, play hard!”
Richard Smith, Country Manager – UK & Ireland (Leisure), The Department of Culture and Tourism - Abu Dhabi
“Congratulations to all the team at Destination2 on celebrating 10 successful years. Over this time, Destination2 has played an important role in showcasing Ras Al Khaimah to UK travellers, helping more visitors discover the emirate’s stunning landscapes, rich nature, adventurous experiences and world-class hospitality. We are proud to partner with a company that shares our passion for forward-thinking and creativity, and we truly value our ongoing collaboration. We look forward to continuing this successful partnership for many years to come. Well done on this significant milestone.”
Carlo Kazan, Lily Alicabiotis and Emma Charlesworth, UK team for Ras Al Khaimah Tourism Development Authority
“Tourism Authority of Thailand congratulates the team at Destination2 with the celebration of their 10th Anniversary. We have worked closely together for most of those years and have always been delighted with the results. Destination2 has been a true partner for Thailand through both good times and more challenging times driven by world events. Here’s to the next 10 years and beyond!”
Chris Lee, Marketing Manager, UK and Ireland, Tourism Authority of Thailand
“The Saint Lucia Tourism Authority extends its warmest congratulations to the entire hardworking and dedicated team at Destination2 on celebrating 10 years of success within the travel industry. Over the years, Destination2 has been a valued and trusted partner, helping to showcase Saint Lucia to the UK market and inspiring travellers to experience the island’s beauty, culture, and hospitality. We truly value our longstanding partnership and look forward to continuing to work together and grow from strength to strength in the years ahead.”
Patricia Charlery-Leon, Director, Saint Lucia Tourism Authority, UK and Europe
“A warm congratulations to Destination2 on reaching your 10-year anniversary – an incredible achievement. It has been a pleasure working alongside you over the years, and we truly value the strong partnership we have built together. Your support and enthusiasm for Malta have made a meaningful impact, and we are grateful for your ongoing collaboration. Wishing you continued success and growth in the years ahead – we look forward to many more milestones together.”
Tolene van der Merwe, Director UK and Ireland, Visit Malta
“On behalf of Tourism Seychelles, we would like to extend our warmest congratulations to Destination2 on the occasion of your 10th anniversary. Over the years, we have greatly valued our partnership and have enjoyed working closely with your dedicated team. We are proud to have been part of your journey and would like to congratulate everyone at Destination2 on this remarkable achievement. We wish you continued success and look forward to continuing our strong collaboration in the years ahead.”
Karen Confait, UK Marketing Manager, Tourism Seychelles
“On behalf of the Egyptian Tourism Authority, I would like to extend my warmest congratulations to the entire team at Destination2 on your 10th anniversary. It has been a pleasure to witness your growth and commitment to showcasing Egypt as a premier destination over the years. We deeply value our partnership and look forward to many more years of successful collaboration as we continue to inspire travellers together.”
Silvana Saied Hanna, Director of UK and Ireland Central Unit, Egyptian Tourism Authority
“Congratulations to the entire Destination2 Team on celebrating your remarkable 10th anniversary milestone. It has been a true pleasure partnering with Destination2 over the years, and we sincerely value the strong relationship, unwavering support, and collaborative approach that your team consistently brings. Your team’s dedication and commitment have played an important role in supporting the success of Atlantis Dubai, and we are grateful for the trust and partnership we have built together. Thank you for being such an amazing partner. We look forward to continuing this successful journey together and celebrating many more milestones in the years ahead. Wishing the entire Destination2 Team continued growth, success, and many more incredible achievements ahead!”
Nerissa Ronquillo, Account Director of Sales, Atlantis Dubai
“Our long-standing partnership with Destination2 is truly very important to us. It is always a pleasure to work with such a dedicated and supportive team that is consistently available and committed to delivering excellence. Just like the Ultra All Inclusive concept at Rixos & All Inclusive Collection, your partnership offers everything one could ask for – trust, dedication, collaboration, creativity, and strong long-term support. I would like to sincerely congratulate the entire Destination2 team on their success and on reaching this wonderful 10th anniversary milestone. Wishing you many more successful years ahead together!”
Can Kaya, Sales Manager UK, Rixos & All Inclusive Collection, GCC Region
“On behalf of all the Grand Hyatt Dubai Staff, a huge congratulations to Destination2 on an incredible 10 years. Working together has been a true pleasure. Your team’s passion, professionalism, and commitment to excellence consistently set the standard. Over the years, our partnership has grown stronger through shared goals, trust, and a genuine drive to deliver outstanding experiences for your travelers. We’re proud to celebrate this milestone with you and look forward to the next decade of innovation, growth, and continued success together.”
Karam Kaboudi, Sales Manager, Grand Hyatt
“Reaching a 10-year milestone is a significant achievement — massive congratulations from all of us at Centara Hotels & Resorts Maldives! We are proud to be part of this journey and greatly appreciate the strong partnership we have developed. Thank you for your ongoing support, trust, and collaboration. We look forward to continuing our successful partnership and wish the entire Destination2 team continued growth, success, and many more milestones in the years ahead.”
Vanessa Thodda, Area Account Director UK and France, Centara Hotels & Resorts, Maldives
“Over the years, Destination2 has been an important and valued partner for our resorts, consistently delivering strong support, professionalism, and excellent cooperation. Their passion for the Maldives and commitment to growing the luxury travel segment has played an important role in strengthening our presence in the UK market. It has always been a pleasure working with the entire Destination2 team and we truly appreciate the trust, partnership and shared success we have built together over the years. Congratulations to Destination2 on this fantastic 10-year anniversary milestone. We wish the team continued growth and success and look forward to many more successful years of partnership together.”
Desislav Gospodinov, Group Director of Sales & Marketing, Lily Hotels Maldives
“Warm congratulations on the 10th anniversary!! We have been partners for many years and we have come a long way together. Thank you for the continued support. We hope to continue sharing success together.”
Shifan Ahmed, Senior Executive, AAA Hotels & Resorts Maldives
“Celebrating 10 years is a remarkable achievement – congratulations to everyone at Destination2. Our partnership has been built on a shared passion for travel and customer excellence, and we’re proud to be part of your journey. Your ongoing support has played an important role in growing Abu Dhabi as a destination, and your team’s understanding and passion for Etihad Airways has been invaluable. We look forward to continued success together.”
Shauna Hoey, UK Leisure Account Manager, Etihad Airways
“Congratulations to Destination2 on an incredible 10-year milestone. It’s been a great pleasure working alongside such a dedicated and forward-thinking partner, and we look forward to continuing our successful journey together for many years to come.”
Rob Spencer, Account Manager, Emirates
”From a good agent to a great travel partner in just a few years! Destination2 has built a strong reputation for professionalism, a proactive attitude, and excellent relational skills. It has been a real pleasure working together over the past years, and we look forward to achieving even more together in the future! Congratulations on this important milestone!”
Nadia Spita, Key Account Manager, Gulf Air
“Congratulations on this wonderful 10-year milestone. Thank you for your excellent cooperation, kindness, and professionalism throughout the years. We look forward to many more years of working together. Wishing you many more successful years ahead.”
Kiran Pathan, Distribution, Pricing & Sales Support Executive, Gulf Air
“Congratulations to the Destination2 team on this 10-year milestone! We are truly proud to have been part of your journey and grateful for the strong partnership we have built together over the years. Your growth and success have been inspiring. This milestone reflects not only your vision and dedication but also the strength of the relationships and collaborations with similar visions - it’s been nothing but a pleasure growing alongside you across the Gulf region. We value our partnership deeply and look forward to achieving even greater success together in the years ahead. Wishing you continued growth and prosperity in the future. Congratulations once again on 10 incredible years.”
Jyoti Panchmatia and Christina MacDonald, Travco Gulf
“MSC Cruises and Destination2Cruise have grown a strong partnership over the years. The team at Destination2 are so easy to do business with, and I personally feel this is not just a great partnership but an excellent friendship. Congratulations on your 10th year anniversary from all the team at MSC Cruises.”
Amanda Skilbeck, National Account Manager, MSC Cruises
“I’ve had the pleasure of working with Destination2 since its inception, collaborating on campaigns with partners including Malta, Nassau & Paradise Island in The Bahamas and Fort Myers in Florida. They have consistently proven themselves to be one of the leading online tour operators for sourcing luxury holidays at accessible prices. Congratulations to the entire Destination2 team on reaching this impressive ten-year milestone.”
Natalie Swinburne, Travel Representation at FINN Partners
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