Senior Product Manager / Owner (Web)

Own and optimise SHG’s website experiences across multiple specialist travel brands. This role ensures that our web platforms deliver high-performing customer journeys, consistent UX patterns, strong conversion, and a modern, scalable architecture. The Website Product Manager/Product Owner leads discovery, experimentation, delivery and continuous improvement across the core search, browse, product pages, booking flows and self-service features.

• Ongoing development of a unified, modernised website experience that aligns to SHG’s broader digital transformation.
• Ownership of the website product roadmap covering UX improvements, platform upgrades, new features and technical enhancements across core journeys.
• Measurable uplift in website conversion rate across key journeys (search, browse, PDP, booking flow).
• Improved performance, speed, reliability and accessibility scores.
• Creation of clear requirements, user stories and acceptance criteria that drive efficient delivery.
• Development and adoption of self-service tools (e.g., manage booking, amendments, documentation).
• Support CRO and experimentation strategy, delivering incremental gains.
• Delivery of high-quality, customer-centric features on time and aligned to engineering capacity.
• Strong collaboration with UX, engineering, brand, content, CRO and marketing teams.
• Embed Agile product development lifecycle principles and processes (PDLC).

• Core journey conversion rate
• Roadmap delivery % vs plan
• Time from discovery to deployment

Industry Experience

• At least 3 years’ experience working within travel, hospitality, OTA or e-commerce sectors with complex search/browse/booking journeys.
• Familiarity with multi-brand or multi-market website environments.
• Exposure to product and content models for travel products (accommodation, flights, packages, tours, ancillaries).

Digital Product & UX Experience

• End-to-end ownership of key website journeys, ideally including search, product detail pages (PDP), booking flows, and customer self-service.
• Hands-on experience with design systems, reusable components and scalable front-end architectures.
• Proven ability to partner with UX teams to create accessible, user-centred digital experiences.
• Experience working with modern CMS platforms and headless or component-based web architectures.
• Understanding of API integrations, data dependencies, caching strategies and performance optimisation.
• Experience collaborating with front-end and back-end engineering teams in Agile environments.

Data & Insight Experience

• Hands-on experience with web analytics platforms (e.g. GA4, Hotjar, PowerBI).
• Experience creating hypotheses, analysing session data and interpreting behavioural insights.
• Familiarity with benchmarking performance metrics such as Core Web Vitals, load times, and search/browse efficacy.
• Experience with SEO fundamentals, schema markup or technical SEO considerations.

Commercial & Brand Experience

• Experience balancing brand expression with conversion performance in a multi-brand setting.
• Experience working cross-functionally with brand, marketing and CRM teams to deliver consistent customer journeys.

Ways of Working

• Experience delivering in Agile squads with UX designers, engineers, analysts and testers.
• Comfortable owning and prioritising a roadmap with competing business demands.
• Proven success managing third-party vendors, CMS providers or external agencies.
• Experience in organisations undergoing digital transformation or platform modernisation is highly desirable.

• Target-Oriented: Highly motivated by achieving goals and thrives in a performance-driven environment.
• Meticulous: Maintains exceptional attention to detail, ensuring accuracy across all aspects of the booking process.
• Strong Communicator: Possesses excellent verbal and written communication skills, with the ability to build rapport quickly and effectively.
• Quick Learner: Adaptable and able to absorb new information swiftly, including systems, products, and processes.
• Proactive & Positive: Self-motivated with a can-do attitude, consistently bringing energy, enthusiasm, and initiative to the role.

Essential

• Ability to define a website product vision and associated roadmap/s
• Knowledge of modern web platform and CMS capabilities
• Journey mapping and service design
• Requirements writing, backlog ownership, Agile delivery
• Web performance metrics and Core Web Vitals
• Familiarity with analytics tools (GA4, Hotjar, A/B testing platforms)
• Understanding of API-driven frontends, modular components and design systems
• Ability to interpret data and form actionable insights
• Knowledge of technical SEO fundamentals

Desirable

• Understanding of travel search, browse and booking journeys
• Experience of adopting AI in product development processes
• Knowledge of pricing, availability, product structuring and content accuracy
• Awareness of airline packaging, accommodation data, upsells, ancillaries and merchandising

Qualifications: Education

• Degree in Digital Product Design, Computer Science, UX/UI, Marketing, E-commerce, Business or similar
• Postgraduate qualification in Product Management, Digital Experience, Digital Strategy or Ecommerce

Product Management / Agile Certifications

• Certified Scrum Product Owner (CSPO)
• Professional Scrum Product Owner (PSPO I/II)
• APM or PMI product/project certifications

• Competitive salary
• Company Pension Scheme
• 22 days holiday rising 1 day per year (up to 25)
• Enhanced Pension
• Enhanced Maternity & Paternity
• Learning & Development Funding
• Life Insurance

• Health & Wellbeing Hub (including EAP)
• Long Service Awards
• Staff Travel Discounts
• Company social events
• Employee Discounts Platform
• Eye Care eVouchers
• Friendly working atmosphere
• On-site parking
• Casual dress code